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Sports Illustrated

The first issue of ''Sports Illustrated'', showing Milwaukee Braves+ star Eddie Mathews+ at bat and New York Giants+ catcher Wes Westrum+ in Milwaukee County Stadium+
Paul Fichtenbaum
Editor, Time Inc. Sports Group
hidden|ta1=left|Staff|''' Managing Editor''' Paul Fichtenbaum
''' Managing Editor SI Golf Group:''' James P. Herre
'''Creative Director:''' Christopher Hercik
'''Director of Photography:''' Brad Smith
''' Senior Editor, Chief of Reporters:''' Richard Demak
''' Senior Contributing Editor:''' David Bauer
''' Senior Editors:''' Mark Bechtel, Trisha Lucey Blackmar, Stephen Cannella, MJ Day (Swimsuit); Dick Friedman, Mark Godich, Jim Gorant (Golf Plus); Stefanie Kaufman (Operations); Kostya P.
Kennedy, Richard O'Brien, Diane Smith (Swimsuit)
'''Senior Contributing Writer:''' Frank Deford+
'''Senior Writers:''' Kelli Anderson, Lars Anderson, Chris Ballard, Michael Bamberger, George Dohrmann, David Epstein, Michael Farber, Damon Hack, Jon Heyman, Lee Jenkins, Peter King+, Thomas Lake, Tim Layden, J. Austin Murphy, Dan Patrick+, Joe Posnanski, S.L. Price, Selena Roberts, Alan Shipnuck, Gary Smith, Phil Taylor, Ian Thomsen, Jim Trotter, Gary Van Sickle, Tom Verducci+, Grant Wahl, L. Jon Wertheim, Alexander Wolff
'''Associate Editors:''' Darcie Baum (Swimsuit); Mark Beech, Adam Duerson, Gene Menez, Elizabeth Newman, David Sabino (Statistics)
'''Staff Writers:''' Brian Cazeneuve, Albert Chen, Seth Davis, Chris Mannix, Ben Reiter, Melissa Segura
'''Deputy Chief of Reporters:''' Lawrence Mondi
'''Writer-Reporters:''' Sarah Kwak, Andrew Lawrence, Rick Lipsey, Julia Morrill, Rebecca Sun, Pablo S. Torre
'''Reporters:''' Kelvin C. Bias, Matt Gagne, Rebecca Shore
December 2013
Sports magazine
Time Inc.+
Brendan Ripp
August 16, 1954
United States
| based =New York, USA

'''''Sports Illustrated''''' is an American sports media franchise owned by Time Inc.+ Its self-titled magazine has over 3 million subscribers and is read by 23 million people each week, including over 18 million men. It was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice. Its swimsuit issue+, which has been published since 1964, is now an annual publishing event that generates its own television shows, videos and calendar+s.

There were two magazines named ''Sports Illustrated'' before the current magazine began on August 16, 1954. Life'' magazine's Ernest Havemann, tried to kill the idea, but Luce, who was not a sports fan, decided the time was right.

The goal of the new magazine was to be basically a magazine, but with sports. Many at Time-Life scoffed at Luce's idea; in his Pulitzer Prize+–winning biography, ''Luce and His Empire'', W. A. Swanberg+ wrote that the company's intellectuals dubbed the proposed magazine "Muscle", "Jockstrap", and "Sweat Socks". Launched on August 16, 1954, it was not profitable (and would not be so for 12 years) and not particularly well run at first, but Luce's timing was good. The popularity of spectator sports in the United States was about to explode, and that popularity came to be driven largely by three things: Economic prosperity, television, and ''Sports Illustrated''.

The early issues of the magazine seemed caught between two opposing views of its audience. Much of the subject matter was directed at upper class activities such as yachting+, polo+ and safari+s, but upscale would-be advertisers+ were unconvinced that sports fans were a significant part of their market.

After more than a decade of steady losses, the magazine's fortunes finally turned around in the 1960s when Andre Laguerre+ became its managing editor. A European correspondent for Time, Inc., who later became chief of the Time-Life news bureaus in Paris and London (for a time he ran both simultaneously), Laguerre attracted Henry Luce's attention in 1956 with his singular coverage of the Winter Olympic Games+ in Cortina d'Ampezzo+, Italy, which became the core of ''SI'''s coverage of those games. In May 1956, Luce brought Laguerre to New York to become assistant managing editor of the magazine. He was named managing editor in 1960, and he more than doubled the circulation by instituting a system of departmental editors, redesigning the internal format, and inaugurating the unprecedented use in a news magazine of full-color photographic coverage of the week's sports events. He was also one of the first to sense the rise of national interest in professional football+.

Laguerre also instituted the innovative concept of one long story at the end of every issue, which he called the "bonus piece". These well-written, in-depth articles helped to distinguish ''Sports Illustrated'' from other sports publications, and helped launch the careers of such legendary writers as Frank Deford+, who in March 2010 wrote of Laguerre, "He smoked cigars and drank Scotch and made the sun move across the heavens ... His genius as an editor was that he made you want to please him, but he wanted you to do that by writing in your own distinct way."

Laguerre is also credited with the conception and creation of the annual Swimsuit Issue+, which quickly became, and remains, the most popular issue each year.

From its start, ''Sports Illustrated'' introduced a number of innovations that are generally taken for granted today:

*Liberal use of color photos—though the six-week lead time initially meant they were unable to depict timely subject matter
*Scouting reports—including a World Series+ Preview and New Year's Day+ bowl game+ round-up that enhanced the viewing of games on television
*In-depth sports reporting from writers like Robert Creamer+, Tex Maule+ and Dan Jenkins+.
*Regular illustration features by artists like Robert Riger+.
*High school football ''Player of the Month'' awards.
*Inserts of sports cards in the center of the magazine (1954 and 1955)
*1994 Launched Sports Illustrated Interactive CD-ROM with StarPress Multimedia, Incorporates player stats, video and highlights from the year in sports.
*In 2015 Sports Illustrated purchased a group of software companies and combined them to create Sports Illustrated Play, an platform that offers sports league management software as a service.

In the late 1980s and early 1990s, during Gil Rogin's term as Managing Editor, the feature stories of Frank Deford+ became the magazine's anchor. "Bonus pieces" on Pete Rozelle+, Woody Hayes+, Bear Bryant+, Howard Cosell+ and others became some of the most quoted sources about these figures, and Deford established a reputation as one of the best writers of the time.

'''Who's Hot, Who's Not:''' A feature on who's on a tear and who's in a slump.

'''Inside the NFL+''', '''MLB+''', '''NHL+''', '''NBA+''', '''College Football+''', '''College Basketball+''', '''NASCAR+''', '''Golf+''', '''Boxing+''', '''Horse Racing+''', '''Soccer+''' and '''Tennis+''' (sports vary from issue to issue) has the writers from each sport to address the latest news and rumors in their respective fields.

'''Faces in the Crowd:''' honors talented amateur athletes and their accomplishments.

'''The Point After:''' A back-page column featuring a rotation of SI writers as well as other contributors. Content varies from compelling stories to challenging opinion, focusing on both the world of sports and the role sports play in society.

Creative freedom that the staff had enjoyed seemed to diminish. By the 1980s and 1990s, the magazine had become more profitable than ever, but many also believed it had become more predictable. Mark Mulvoy+ was the first top editor whose background contained nothing but sports; he had grown up as one of the magazine's readers, but he had no interest in fiction, movies, hobbies or history. Mulvoy's top writer Rick Reilly+ had also been raised on ''SI'' and followed in the footsteps of many of the great writers that he grew up admiring, but many felt that the magazine as a whole came to reflect Mulvoy's complete lack of sophistication. Mulvoy also hired the current creative director Christopher Hercik+. Critics said that it rarely broke (or even featured) stories on the major controversies in sports (drugs, violence, commercialism) any more, and that it focused on major sports and celebrities to the exclusion of other topics.

The proliferation of "commemorative issues" and subscription incentives seemed to some like an exchange of journalistic integrity for commercial opportunism. More importantly, perhaps, many feel that 24-hour-a-day cable sports television networks and sports news web sites have forever diminished the role a weekly publication can play in today's world, and that it is unlikely any magazine will ever again achieve the level of prominence that ''SI'' once had.

Nevertheless, ''Sports Illustrated'' remains the predominant sports publication in print journalism with a consistent weekly circulation topping 3 million per issue.

Since its inception in 1954, ''Sports Illustrated'' magazine has annually presented the Sportsman of the Year+ award to "the athlete or team whose performance that year most embodies the spirit of sportsmanship and achievement." Roger Bannister+ won the first ever Sportsman of the year award thanks to his record breaking time of 3:59.4 for a mile (the first ever time a mile had been run under four minutes).

Mike Krzyzewski+ and Pat Summitt+ were named co-sportsmen of the year for 2011 for their work as NCAA basketball coaches. Drew Brees+ was the sportsman of the year for 2010 after leading the New Orleans Saints+ to their first ever Super Bowl win+. Derek Jeter+ was Sports Illustrated's Sportsman of the Year in 2009. Jeter led the New York Yankees to their 27th World Series Title in 2009 while batting .334 in the regular season and taking home the 2009 Silver Slugger and Gold Glove for American League shortstops.

In 1999, ''Sports Illustrated'' named Muhammad Ali+, the Sportsman of the Century, at the ''Sports Illustrated''': s 20th Century Sports Awards in New York City+'s Madison Square Garden+.

*Top 20 Female Athletes of the Decade+ (2009)
*Top 20 Male Athletes of the Decade+ (2009)
*All-Decade Team+ (2009) (MLB, NBA, NFL, NHL, college basketball, college football)
*Top 10 Coaches/Managers of the Decade+ (2009)
*Top 10 GMs/Executives of the Decade+ (2009)
*Top Team of the Decade+ (2009) (MLB, NBA, NFL, NHL, college basketball, college football)
*Top 25 Franchises of the Decade+ (2009)
*Major League Baseball honors+
*National Basketball Association honors+
*National Football League honors+
*National Hockey League honors+
*College basketball honors+
*College football honors+

:''For a 2002 list of the top 200 Division I+ sports+ colleges in the U.S., see footnote

The following list contains the athletes with most covers.

The magazine's cover is the basis of a sports myth+ known as the Sports Illustrated Cover Jinx+.

'''Most covers by athlete, 1954–2016'''

!Number of covers

|Michael Jordan+

|Muhammad Ali+
| Boxing

|LeBron James+
| Basketball

|Tiger Woods+
| Golf

|Magic Johnson+
| Basketball

|Kareem Abdul-Jabbar+
| Basketball

|Tom Brady+
| Football

'''Most covers by team, 1954-May 2008'''

!Number of covers

|Los Angeles Lakers+
| Basketball

|St. Louis Cardinals+
| Baseball

|Dallas Cowboys+
| Football

|Boston Red Sox+
| Baseball

|Chicago Bulls+
| Basketball

|Boston Celtics+
| Basketball

|Los Angeles Dodgers+
| Baseball

|Cincinnati Reds+
| Baseball

|San Francisco 49ers+
| Football

'''Most covers by sport, 1954–2009'''

!Number of covers


|Pro Football-NFL

|Pro Basketball-NBA

|College Football

|College Basketball




|Track and Field


'''Celebrities on the cover, 1954–2010'''

!Special notes

|Gary Cooper+
|Scuba diving

|Bob Hope+
|Owner of Cleveland Indians+

|Shirley MacLaine+
|Promoting the film ''John Goldfarb, Please Come Home+''

|Steve McQueen+
|Riding a motorcycle

|Burt Reynolds+ and Kris Kristofferson+
|Promoting the film ''Semi-Tough+''

|Big Bird+
|On the cover with Mark Fidrych+

|Arnold Schwarzenegger+
|Caption on cover was Softies

|Chris Rock+
|Wearing Los Angeles Dodgers+ hat

|Stephen Colbert+
|Caption: Stephen Colbert and his Nation save the Olympics

|Mark Wahlberg+ and Christian Bale+
|Promoting the film ''The Fighter+''

|Brad Pitt+
|Promoting the film ''Moneyball+''
'''Fathers and sons who have been featured on the cover'''


|Archie Manning+
|Peyton+ and Eli Manning+

|Calvin Hill+
|Grant Hill+

|Bobby Hull+
|Brett Hull+

|Bill Walton+
|Luke Walton+

|Jack Nicklaus+
|Gary Nicklaus+

|Phil Simms+
|Chris Simms+

|Dale Earnhardt+
|Dale Earnhardt, Jr.+

|Cal Ripken, Sr.+
|Cal Ripken, Jr.+ and Billy Ripken+

|Mark McGwire+
|his son Matt

|Drew Brees+
|his son Baylen

|Boomer Esiason+
|his son Gunnar

|Chuck Liddell+
|his son Cade

'''Presidents who have been featured on the cover'''

!SI cover date
!Special notes

|John F. Kennedy+
|December 26, 1960
|First Lady Jackie Kennedy+ also on cover and Kennedy was President-Elect at the time of the cover.

|Gerald Ford+
|July 8, 1974
|Cover came one month before President Richard Nixon+ announced he would resign from the Presidency.

|Ronald Reagan+
|November 26, 1984
|On cover with Georgetown Hoyas basketball+ coach John Thompson+ and Patrick Ewing+

|Ronald Reagan+
|February 16, 1987
|On cover with America's Cup+ champion Dennis Conner+

|Bill Clinton+
|March 21, 1994
|On cover about the Arkansas college basketball team+

'''Tribute covers (In Memoriam)'''

!SI cover date
!Special notes

|Len Bias+
|June 30, 1986
|Died of a cocaine overdose just after being drafted by the Boston Celtics+

|Arthur Ashe+
|February 15, 1993
|Tennis great and former US Open champion who died from AIDS+

|Reggie Lewis+
|August 9, 1993
|Celtics player who died due to a heart defect

|Mickey Mantle+
|August 21, 1995
|Died after years of battling alcoholism+

|Walter Payton+
|November 8, 1999
|Died from rare liver disorder

|Dale Earnhardt+
|February 26, 2001
|Died in a crash+ on the last lap of the 2001 Daytona 500.

|Brittanie Cecil+
|April 1, 2002
|Fan killed as the result of being struck with a puck to the head while in the crowd at a Columbus Blue Jackets+ game

|Ted Williams+
|July 15, 2002
|Boston Red Sox+ who died of cardiac arrest

|Johnny Unitas+
|September 23, 2002
|Baltimore Colts+ great who died from heart attack

|Pat Tillman+
|May 3, 2004
|Arizona Cardinals+ player who was killed in a friendly fire incident in Afghanistan+.

|Ed Thomas+
|July 6, 2009
|Parkersburg, Iowa+ high school football coach that was gunned down by one of his former players on the morning of June 24, 2009.

|John Wooden+
|June 14, 2010
|UCLA Basketball+ coaching legend who died of natural causes at 99 years of age.

|Junior Seau+
|May 2, 2012
|NFL+ Hall of Fame linebacker who committed suicide at 43 years of age


*''Inside Baseball'', a weekly column written by Joe Sheehan+, Jon Heyman+, George Grande+, and many others

*Robert Beck
*Bob Rosato+
*John Biever+
*David Bergman+
*Simon Bruty+
*Bill Eppridge+
*Graham Finlayson+Robert Smithies, "" (obituary of Finlayson), ''The Guardian'', 27 February 1999. Accessed 16 February 2013.
*Bill Frakes+
*John Iacono+
*Walter Iooss+
*Lynn Johnsom+
*David E. Klutho+
*Neil Leifer+
*Bob Martin
*John W. McDonough+
*Manny Millan+
*Peter Read Miller+
*Hy Peskin+
*Chuck Solomn+
*Damian Strohmeyer+
*Al Tielemans+

''Sports Illustrated'' has helped launched a number of related publishing ventures, including:

* '''''[[Sports Illustrated Kids** Launched in January 1989
** Won the "Distinguished Achievement for Excellence in Educational Publishing" award 11 times
** Won the "Parents' Choice Magazine Award" 7 times
* '''''Sports Illustrated Almanac''''' annuals
** Introduced in 1991
** Yearly compilation of sports news and statistics in book form
* '''''' sports news web site
*'''''Sports Illustrated Australia+'''''
** Launched in 1992 and lasted 6 issues **
*'''''Sports Illustrated Canada+'''''
** Was created and published in Canada with US content from 1993–1995. Most of the issues appear to have the same cover except they say 'Canadian Edition'. These issues are numbered differently in the listing. A group of the Canadian issues have unique Canadian athletes (hockey mostly) and all the Canadian issues may have some different article content. The advertising may also be Canada-centric.
*'''''Sports Illustrated Presents+'''''
** Launched in 1989
** This is their tribute and special edition issues that are sold both nationally or regionally as stand alone products. **Originally started with Super Bowl Tributes the product became a mainstay in 1993 with Alabama as the NCAA National Football Champions. Today multiple issues are released including regional releases of the NCAA, NBA, NFL, MLB champions along with special events or special people. Advertising deals are also done with Sports Illustrated Presents (Kelloggs).
* '''''' a 24-hour sports news web site
** Launched on July 17, 1997
** Online version of the magazine
** The domain name was sold in May 2015
* '''''Sports Illustrated Women+''''' magazine (highest circulation 400,000)
** Launched in March 2000
** Ceased publication in December 2002 because of a weak advertising climate
* '''''Sports Illustrated on Campus''''' magazine
** Launched on September 4, 2003
** Dedicated to college athletics and the sports interests of college students.
** Distributed free on 72 college campuses through a network of college newspapers.
** Circulation of one million readers between the ages of 18 and 24.
** Ceased publication in December 2005 because of a weak advertising climate

*''Sports Illustrated Kids+''
*''Sports Illustrated Swimsuit Issue+''
*List of ''Sports Illustrated Swimsuit Issue'' cover models+
*University of South Carolina steroid scandal+

* Citation
The Franchise: A History of Sports Illustrated Magazine
Hyperion Press

* Citation
Sports Illustrated 50: The Anniversary Book
Time Inc.
* Citation
The Collectors Guide to Sports Illustrated and Sports Publications


Commons category:
* (complete archive of ''Sports Illustrated'' 50+ years of magazines including Swimsuit)
* (largest inventory of back issue ''Sports Illustrated'' magazines)

Time Inc.:
50 largest US magazines:

Sports Illustrated+ Sports Illustrated is an American sports media franchise owned by Time Inc. Its self-titled magazine has over 3 million subscribers and is read by 23 million people each week, including over 18 million men.
Sports Illustrated Swimsuit Issue+ The Sports Illustrated Swimsuit Issue is published annually by American Sports Illustrated magazine. The cover photograph features fashion models wearing swimwear in exotic locales.
 Sports Illustrated cover jinx+ The Sports Illustrated cover jinx is an urban legend that states that individuals or teams who appear on the cover of the Sports Illustrated magazine will subsequently be jinxed (experience bad luck).
 Sports Illustrated Kids+ Sports Illustrated Kids (SI Kids, trademarked Sports Illustrated KIDS, sometimes Sports Illustrated for Kids) is a monthly spin-off of the weekly U.S.
 Sports Illustrated Sportsperson of the Year+ Since its inception in 1954, Sports Illustrated magazine has annually presented the Sportsperson of the Year award to "the athlete or team whose performance that year most embodies the spirit of sportsmanship and achievement." Both Americans and non-Americans are eligible, though in the past the vast majority of winners have been from the United States.
 Sports Illustrated for Women+ Sports Illustrated Women (previously called Sports Illustrated for Women) and also known as SI Women, was a bimonthly sports magazine covering (according to its statement of purpose) "the sports that women play and what they want to follow, from basketball to tennis, soccer to volleyball, field hockey to ice hockey and figure skating and more.
 Sports Illustrated Television (Asia)+ Sports Illustrated is the first and leading 24-hour sports HD network in Asia. Launched in October 1, 2009 by Yes Television, the channel was relaunched in 2016 by the newly-formed joint-venture between ASN Ltd.
 Sports Illustrated Swimsuit Model Search+ The Sports Illustrated Swimsuit Model Search is a reality TV show produced by NBC that debuted in January 2005, prior to the launch of that year's Sports Illustrated Swimsuit Issue.
 Sports Illustrated: Championship Football & Baseball+ Sports Illustrated: Championship Football & Baseball (known in Europe as All-American Championship Football) is a multiplatform sports video game that is licensed by the leading sports magazine, Sports Illustrated, which features both American football and baseball games.
 List of 2009 all-decade Sports Illustrated awards and honors+ This is a list of Sports Illustrated magazine's all-decade awards and honors for 2000–2009.